Please fill this out prior to your brand strategy session
Click the button below to start.
Purpose: Understand the big picture before diving into design.
Question 2 of 48
Business Name
Question 3 of 48
Describe what your business does in one sentence.
Question 4 of 48
What stage of business are you in?
Just starting out
Established but pivoting
Scaling and growing
Question 5 of 48
What are your main offers or services?
Question 6 of 48
What’s your current pricing structure (approximate)?
Question 7 of 48
What are your core business goals for the next 6–12 months?
Purpose: Get clear on tone, aesthetic, and emotional resonance.
Question 9 of 48
How would you describe your brand vibe in 3–5 words?
Question 10 of 48
What are your brand colors and fonts (if established)?
Question 11 of 48
Do you have a logo or visual assets?
Question 12 of 48
How do you want people to feel when they land on your site?
Question 13 of 48
How do you NOT want your brand to feel?
Question 14 of 48
List 2–3 websites you love and what draws you to them.
Purpose: Align design and messaging with audience psychology.
Question 16 of 48
Who is your ideal client or customer?
Question 17 of 48
What are they struggling with or seeking help for?
Question 18 of 48
What results or transformations do you help them achieve?
Question 19 of 48
What objections might they have before saying yes?
Question 20 of 48
What do you want your website to communicate instantly to them?
Purpose: Map how visitors will move through and take action.
Question 22 of 48
What’s the main goal of your website?
Book Discovery Calls
Sell offers or courses directly
Build authority and visibility
Grow email list
Other (Please specify below)
Question 23 of 48
Other main goal (Type N/A if not applicable)
Question 24 of 48
What key actions do you want visitors to take?
Book a call
Fill out an application
Purchase an offer
Join your email list
Read your blog or content
Question 25 of 48
What is your current sales process?
e.g., lead magnet → nurture email → discovery call → close
Question 26 of 48
How do you currently attract clients or customers?
Question 27 of 48
Do you have a follow-up or onboarding system in place after someone buys or books?
Question 28 of 48
Do you have any automations or workflows set up (e.g. email sequences, forms, CRMs)?
Purpose: Identify what’s already available and what’s needed.
Question 30 of 48
Do you already have website copy written?
Yes, it’s ready to go
Some sections are done
Not yet — need help with copy
Question 31 of 48
Do you have professional photos or brand imagery?
Yes
Some
No
Question 32 of 48
List all pages you’d like included (e.g., Home, About, Services, Blog, Contact).
Question 33 of 48
Do you have any existing website platforms or assets?
Question 34 of 48
What’s currently working (or not working) on your existing site?
Purpose: Clarify setup, collaboration, and tech needs.
Question 36 of 48
Where is your current website hosted (if applicable)?
Question 37 of 48
Do you have a domain purchased?
Question 38 of 48
What platform are you currently using (or planning to use)?
Kajabi
ShowIt
Squarespace
WordPress
Question 39 of 48
Other platform (Type N/A if not applicable)
Question 40 of 48
Do you have any team members (VA, OBM, copywriter, etc.) supporting this project?
Question 41 of 48
Who will be responsible for uploading or maintaining the site after launch?
Question 42 of 48
Do you need training or SOPs after the site goes live?
Purpose: Understand the “why” behind the website — and the long-term brand story.
Question 44 of 48
What does success look like 3 months after your website launch?
Question 45 of 48
How do you want your business to grow or evolve in the next year?
Question 46 of 48
What role do you want your website to play in that growth?
Question 47 of 48
If your brand was a person, how would they show up in a room?
You have completed the questionnaire. I will get back to you as soon as I can.